| CONTACT Melisa Bleasdale
Tel: (+1) 408 219 1969
Email: superheated.com | |
Profile
PR, communications, and analyst relations professional specializing in global positioning and high-level media placements. Offering a wide range of expertise and established relationships with print and online publications, business influencers, conference teams and global partners. Specialist in crisis management, new business development and C-level speaker and presentation management. Regular feature and contributing writer for top-tier technology publications. Proven ability create coverage opportunities and placements that align with relevant discussion topics as well as influence editorial and analyst evangelism.
Skills
- PR: Managing global strategy, messaging, and positioning. Overseeing multiple external agencies, budgets, deliverables, and objectives. Leveraging social media, creating bylined and ghost-written articles for placement, executive speaker management with high success rate.
- Analyst relations: Strong analyst contacts and existing relationships. Managing multiple analyst reference programs including budget allocation, in-house analyst strategy days, co-sponsored event management at analyst conferences, whitepaper development and consistent briefing schedules with multiple analyst teams
- Corporate communications: Company spokesperson and blogger, web and print content development, internal messaging – shareholder communications, white paper development, conference abstracts, speaker placements and presentations, image management
- Published journalist: 15+ years as a technology, opinion editorial and business journalist
- Proven relationships with press, media, analysts and conference teams worldwide
- Agency, consultancy and in-house expertise: Creating and pitching storylines and messaging, crisis management, press release development, managing multiple client relationships, staff training, message development, localization.
Expertise
Superheated - Publicist and Communications Consultant - August 2000 - Current
San Mateo based PR and communications consultant providing high-level analyst relations and public relations support, Specializing in new business, emerging technology and security. Conference management, communications consulting, media and press coverage, development of abstracts, contributed articles, white papers, event content, press releases, targeted industry research, and speaker management. Clients have included:
- RSA Conference – media relations and development, Boston, MA
- Commtouch, Israel
- Black Duck Software, Waltham, MA
- IDEO, San Francisco, CA
- IronPort Systems (bought by Cisco), San Bruno, CA
- Appro, Milpitas, CA
- Crossroads Systems, Austin, TX
- Computer Security Institute (CSI), San Francisco, CA
- Edelman Public Relations, Mountain View, CA
- McGrath Powers Public Relations, San Jose, C
- Validian Corporation, Ottawa, Canada
- EvidentData, Rancho Cucamonga, CA
- Guidance Software, Pasadena, CA
Director, Public Relations, Palamida, CA Jan 2008 - June 2008 PROMOTION
– Company did not get C round of funding and had a layoffIn addition to Senior Communications Manager duties: uniquely employed engineering, product development and sales data to create proactive AR and PR outreach. Company spokesperson at multiple industry consortiums with a focus on open source. Worked directly with industry analysts to define focus and approach of new technology, represented company within influential industry communities and events, and contributed to sales support through customer lead nurturing.
Senior Communications Manager, Palamida, CA Jan 2007 - Jan 2008
Ran global AR and PR campaigns for open source component analysis company, creating recognition of the company, products and executives on a global scale. Developing and implementing corporate communications policies for the sales and executive team, driving US and European PR agency relationships, managing PR and AR budgets, nurturing analyst evangelism, speaker management, heading up new media such as blogging and podcasts, press release pitching, by-lined and ghost-written articles, Web content and collateral development, customer relations management for case studies, references, and customer speaking participation.
Global Public Relations Manager - Interwoven, August 2006 - January 2007
Kept company in every relevant publication through a consistent mix of proactive outreach and responsiveness to industry events. Provided global corporate press and media strategy, managed agency relationships, budgets, and deliverables for nine public relations firms across six countries to ensure localized messaging. Worked alongside Sr. Analyst Relations Manager to provide press and media support for seven diverse business groups, implemented executive level media and communications training, developed Web content, internal communications, by-lined articles, press pitching and corporate customer newsletter reaching over 10,000 readers worldwide.
Technology Journalist - 1991 - Present
Regular contributing journalist to online and print publications including security, niche technology and high-tech industry editorial. Magazines include: Integrated Developer News, Linux Security.com, SC Magazine, Datamation, Messaging News, eSecurity Planet, (in)Secure Magazine and Help Net Security.
Contract Marketing Assistant and Project Manager - 2/01 - 8/02
Rapid Displays: Rapid Displays: Booked interviews with local publications, arranged photo shoots and handled creative database for nationwide sales team.
Ciphergen Biotech: Provided international trade support, developed active training database for worldwide team of Field Scientists.
Sports Medicine Clinic: Designed and launched new web site, marketing collateral and monthly newsletters.
Sony Broadcasting: Sony Broadcasting: Operations management of offshore heavy equipment return. Coordination of project deliverables and site drops.
Industry Associations:
- the Open Solutions Alliance (OSA)
- IOpen Healthcare Tools (OHT)
- The Association of Analyst Relations Professionals (AARP)
On the Job Training:
- Project Management, 3Com Corporation
- International Business and Cultural Diversity program, 3Com Corporation
- Bureau of Industry and Security training courses, Santa Clara, CA
- Global Trade and Logistics, ongoing seminars in the areas of global trade compliance
- Department of Trade and Commerce training courses, Santa Clara, CA
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