Melisa Bleasdale
Tel: (+1) 408 219 1969
Email: superheated.com

For companies looking to establish themselves as experts in their field, speaker programs are an important part of the overall corporate marketing and public relations arsenal. Implemented in conjunction with public relations efforts, an effective speaker program elevates a company’s exposure to press, media, analysts, and potential customers.

Appearing at key industry events and high-profile conferences helps to establish company executives as innovative thought leaders delivering critical information to a wide variety of audiences. Creating focused speaking programs for different aspects of industry creates a broader corporate presence, reaching key target markets such as: customers, journalists, business partners, prospects and investors.

Speaker programs are far more detail-oriented than any other aspect of corporate communications and public relations activities. Depending upon your target markets, they are comprised of hundreds of dates, deadlines, abstracts, contacts, submission requirements and pre-conference components such as presentation development, travel arrangements and collateral content.

They require large amounts of time, focus, energy and expertise. It’s rare that a company has the available resources and energy to devote to achieving a successful speaking program. Allocating valuable marketing, public relations or corporate communications resources to this task often takes away from the pursuit of other corporate objectives. Attempting to divide the task between different departments and/or people creates an atmosphere of inefficiency where attention to detail, follow-up and focus are necessary.

With hundreds of people submitting proposals to speak at thousands of relevant conferences worldwide, speaker program management requires dedicated individual attention. Due to the complexities of implementing and managing a speaker program, companies often outsource this activity, providing a cost-effective solution to program support that offers expertise, valuable contacts, and a consistent track record of delivering measurable results.

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